Franchise 4.0: Issues, Trends and Evolution of Franchise In Digital Era
From BASAbaliWiki
- Title
- Franchise 4.0: Issues, Trends and Evolution of Franchise In Digital Era
- Original language
- English
- Author(s)
- Illustrator(s)
- Publisher
- Nilacakra
- ISBN
- 9786231910028
- Publication date
- 2022-12-08
- Subjects
- bisnis
- ekonomi
- postmodernism
- Find Book
- https://penerbitnilacakra.com/product/franchise-4-0/
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Description(s)
Franchise business, as discussed in this book, is one of the invisible hands of the global economy. If you are imagining an economic trojan horse, then franchising is exactly what it is. The goal of the franchise is not as extreme as the trojan horse that destroyed the city of Troy in Greek heroic tales, but because it is one of the right hands of capitalism, it has the potential for efficient expansion and infiltration.
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