In the last ten years there has been a new phenomenon in the implementation of traditional Balinese wedding ceremonies. This phenomenon in the simplication, the use of agents anda professional staff, so it is called ephemeralitation. This article discusses the forms of thought and the implication of ephemeralization in traditional Balinese wedding ceremonies. Data was collected by interviewing bride and groom, and professionals. Observation was done at Taman Bhuana Prakerti, Beng Village, Gianyar and Muncan Village, Karangasem and social media as well. Documentations were collected in the form
of photos of the ceremony implication and literature study in the form of books. The theory used was ephemeralization thery. As a result of the discussion, ephemeralization thought in Balinese Traditional wedding ceremony were initially rejected, but it was increasingly in demand, because it was more practical, efficient and economical. The form of ephemeralization was in the form of buying ceremonial means and using professional
staff. This thought has some implications for reducing the time of ngayah (social service), so that it is more effective and the cost of marriage becoming cheaper.
Ngawit dasa warsa sane lintang wenten pratanda anyar rikalaning ngalaksanayang upacara pawiwahan adat Bali. Pratanda anyar punika kakatonang ring pangringkes panglaksanayan rauhing ring pengawigunan agen upacara lan para profesional. Nika te maawinan raris kasengguh ephemeralization.Panyuratan puniki mitatasin wentuk pikayunan lan pikolih ephemeralization ring upacara pawiwahan adat Bali.Data kapupulang riantuk saur pitaken mantuka ring sang mawiwaha lan para profesional.Pamitatas kalaksanayang ring Taman Bhuana Prakerti Desa Beng Gianyar lan Desa Muncan Karangasem tur taler ring media sosial.Kapitatasin taler dokumentasi marupa potrekan lan buku pustaka.Teori sane kawigunayang inggih punika teori ephemeralization. Pikolih pamitatas ngeniang inggihan pikayunan ephemeralization upacara pawiwahan adat Bali ring pangawitnyane gumanti kantun katulak nanging kasuen suen prasida katampi seantukan ringkes,cepil lan ngirit pabiaya. Wentuk ephemeralization marupa matetumbasan piranti upacara lan pangawigunan para profesional.Pikayunan puniki raris mapikolih inggihan marupa galah ngaturang ayah sane prasida kapicendekin mewastu sayan ringkes tur pabiaya pawiwahan prasida kapakirangin.
Pada sepuluh tahun terakhir ada fenomena baru dalam pelaksanaan upacara perkawinan adat Bali. Fenomena itu tampak pada penyederhanaan, penggunaan agen, dan tenaga
profesional, sehingga disebut ephemeralization. Artikel ini membahas bentuk pemikiran dan implikasi ephemeralization pada upacara perkawinan adat Bali. Data dikumpulkan dengan wawancara penganten dan tenaga profesional. Observasi di Taman Bhuana Prakerti, Desa Beng, Gianyar dan Desa Muncan, Karangasem serta media sosial. Dokumentasi berupa foto pelaksanaan upacara dan studi pustaka berupa buku-buku. Teori yang digunakan adalah teori ephemeralization. Hasil pembahasan, bentuk pemikiran
ephemeralization pada upacara perkawinan adat Bali awalnya mendapatkan penolakan, namun perlahan-lahan semakin diminati, karena lebih praktis, efisisen dan ekonomis. Bentuk ephemeralization berupa membeli sarana upacara dan menggunakan tenaga profesional. Pemikiran ini berimplikasi pada waktu ngayah dapat dikurangi, sehingga lebih efektif dan biaya perkawinan, menjadi lebih murah dan hemat.
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